We're crazy enough to think we can change the world
with a t-shirt...and a whole bunch of kindness.

It all started back in 2003 - I was hanging out with a crew of friends, someone said 'hi friend', and it just stuck. From that point forward I've greeted everyone I encounter with a generous ‘hi friend!’, regardless if I know them or not. The more I said it, the more my friends urged me to trademark it, to which I scoffed…for what!?

Three different times (over the course of 20 years) I attempted the trademark it and finally succeeded in 2017. Not sure what to do with it, I started ordering random stuff with the logo and it just piled up at my house. As my friends began to pilfer the stash, I immediately got calls from them saying ‘hey, everybody wants to know where I got this shirt!’. And although that sounded amazing, I clearly didn't own a t-shirt company.

Voila! Now I do!

And what happened next shocked all of us. We randomly debuted at a local street fair and sold out of EVERY SINGLE PIECE OF MERCH we had with us. We've been selling tshirts ever since. And present day, we're always open to new ideas and fun places to rep our brand.

What I know now about hi friend - most people buy a shirt to support our small business or because they love the saying. Yet the real magic happens when put the shirt on and walk out your front door. Try it! We highly recommend it. 

Share the vibe • Change the world